Marketing research participant management
The platform focuses on what research organizations actually need:
• Participant database management
• Study recruiting workflows
• Research participation tracking
• Project organization tools
• Data privacy and ownership
Your participant database remains private, controlled, and secure.
Protect Your Most Valuable Asset: Your Participant Database
Your participant database represents years of recruiting investment and research relationships.
Many third-party research platforms require companies to share or rely on external participant pools.
MIT Soft allows organizations to maintain full ownership of their proprietary participant database.
Benefits include:
✔ Private research database
✔ Controlled data access
✔ Secure cloud storage
✔ Full export capability
✔ Protection of proprietary research data
Designed for the Marketing Research Industry
MIT Soft supports a wide range of research organizations:
• Marketing Research Facilities
• Focus Group Recruiting Firms
• UX and CX Research Teams
• Market Insights Departments
• Mock Trial Research Firms
• Medical Device Usability Research
• Product and Taste Test Research
Upgrade Without Losing Your Database
One of the biggest concerns organizations have when moving from legacy systems is losing their existing data.
MIT Soft allows research facilities to migrate their existing participant databases, ensuring years of valuable research data remain intact.
Your organization keeps its database while gaining the advantages of a modern platform.
Why Research Teams Are Upgrading Now
Research facilities are choosing MIT Soft because it provides:
✔ A modern replacement for Research Tracker II
✔ Improved recruiting efficiency
✔ Faster participant searches
✔ Secure cloud-based infrastructure
✔ A scalable platform for growing research databases